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About

WE BUILT A TOOL TO ADDRESS
THE RETIREMENT READINESS CRISIS

Built by Industry Experts for Retirement Advisors

Standard of (k)are™, LLC was developed by Chris Krueger, a retirement plan-focused advisor. The product was created with the knowledge that the industry needed a complete overhaul in facilitating the service of retirement plans from the boardroom to the break room. Providing the ability to help every participant generate a true picture of their Retirement Readiness was a major consideration in developing the application.

Chris created SOK™ on the foundation that there was a huge demand but not enough resources available to help the masses. The goal was to become more efficient, provide a higher level of service, and help aid positive change in people’s lives. The goal was reached!

Standard of (k)are™ defines a standardized process centered around retirement readiness and fiduciary risk management, giving you the power to really make a difference. Find out how our solution is right for you.

Helping Participants Reach Their Retirement Goals

The Standard of (k)are™ vision was executed by Chris Krueger as a result of over 14 years in the industry, combined with the need to advance fiduciary services and participant assistance. By tracking participant plans, Chris has been able to help those participants achieve success while documenting the planning. This process is necessary for participants to continue reaching their Retirement Readiness goals. 

The core of the SOK™ program is educating and servicing all responsible fiduciary parties. Through defining and measuring overall plan success, and helping participants reach their personal goals for retirement, Standard of (k)are™ is the Retirement Readiness tool for 401(k) advisors, plan sponsors and participants.”